I will be writing a number of blogs during the Rio 2016 Olympics, this is my tribute to the Olympic spirit, and my darling wife Elena Baltacha-Severino, who herself was a British Olympian. I will also Be writing about the many incredible experiences Elena and I had at the 2012 London Olympics. Being Part of Olympic History I think most…
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Blog
The Rio 2016 Olympics & What It Means To Be Part Of Team GB
Mental Skills Development
The first area I will cover in detail is the most important; I always say to the player nothing happens neck down unless a lot happens neck up. The picture below is of Maria Sharapova, no doubt one of the toughest competitors on the tour, her life experiences have created a tough and intelligent athlete, an athlete who went on…
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AMS Focus on the Players – Andy Murray
I wanted to pick Andy Murray as my first AMS Player Focus as I have personal experience of him as a man and the incredible family he is part of, including of course his Grand Slam winning brother Jamie Murray and the one and only Judy Murray our Great Britain Fed Cup Captain, or “Gaffa” as I like to call her!…
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My AMS ATP World Tour Memories and Experiences
The ATP World Tour Finals Feeling I’ve just been looking at the images of my last visit to the ATP World Tour Finals and just re-living the amazing memories. The excitement starts as you approach the O2 Arena; it has its own iconic status with the twelve giant King Posts that reach out through the dome top, it represents the…
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The Golden Rules of a Tennis Performance Programme that Delivers Results
I can’t remember how many times I have had meetings with players, coaches and parents who have just felt that something was not quite right, the tennis coaching is of high quality, but it is not getting the results. You do not need to be a World Class Coach or player to know when your Tennis Performance Programme is just…
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The Importance of an Athlete Management System at all levels
I speak to so many competitors, coaches and parents about Tennis Training Programmes and almost every time the conversation will be around the subject of “something is missing”!! The player is not strong enough, fast enough cannot train at a high enough intensity and long enough durations or the player is having a problem mentally. Does this sound familiar? Unfortunately…
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